People

DANIEL T SANTY
expert restaurant, cpg, food, grocery, marketingDan Santy has spent the last 30 years crafting and optimizing marketing strategies for some of the most renowned organizations in the world. His belief of designing user-centered strategies, uncovering hidden insights, and detailed planning have been applied to everything he’s done.

A graduate of Arizona State University, Dan worked briefly in the agency world before transitioning to the Director of Marketing role on the brand side. He spent four years as the lead brand manager and creator of integrated communications programs.

Never one to rest on his laurels, in 1991, Dan decided that he had gained the chops to launch his own venture — Santy. Dan continued to prove that wherever he went and whatever he put his mind to, he would succeed. Striving to always stay ahead of the change curve on behalf of Santy’s clients, Dan worked with his small team to craft the most innovative solutions that created meaningful connections between brands in the restaurant and CPG spaces and their customers.

Dan’s mantra: Change is a constant!
Food Brand Experience: Baja Fresh, Calbee North America, Cold Stone Creamery, The Counter, Harvest Snaps, Glico USA, Krispy Kreme, Peter Piper Pizza, Schlotzky’s, Whole Cuts

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ADAM PIERNO

expert restaurant, cpg, food, grocery, marketingAdam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.

Graduating from Boston University in 1997 Adam became an art director at one of the nation’s most reputable agencies, Hill Holliday. There he spent 6+ years working on broadcast, out-of-home, and print campaigns for some of the world’s leading brands. He left for a senior art director role at JWT, again working with internationally recognized brands.

After 2 years and transitioned into a Creative Director role for the next decade at the forefront of the digital revolution before moving to the strategic side of the business and advising brands on how to grow.

Adam’s mantra: Understand the desired outcome. Understand the constraints.
Food Brand Experience: Anheuser-Busch, Bailey’s Irish Cream, Cold Stone Creamery, Constellation Brands, The Counter, Domino’s Pizza, Dunkin’ Donuts Harvest Snaps, Halls, Marlow’s Tavern, Peter Piper Pizza, Smirnoff Ice, Tanqueray, Trident, Trident White, Whole Cuts

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