Dining’s L-Shaped Change

dining, fast casual, casual, millennials, restaurant
This national study covers a national audience of younger diners and their decision making process

Click to download the presentation on our research into how the dining decision is made, post-recession. These learnings are critical while the economy is in recovery as several leading indicators hint at turbulence ahead.

In this national study, we explore the drivers and trade-offs that people make as they consider their next dinner. Among the key findings: How far do they plan ahead? What are the top factors that drive occasions? And what, exactly, makes them come back for more?