What is ‘Better For You?’ with Leah McGrath of Ingles Markets

There’s a lot riding on brands that successfully offer ‘better for you’ options. And there are even more opinions about what that even means. How do we understand what really is? We talk to a Registered Dietitian, of course. Leah McGrath joins for a great conversation about fact, fiction and marketing.

Would you prefer a transcript? Read here.

Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud.

leah mcgrath, better for you, food, marketing
It’s getting harder to keep up with what’s good and what’s not.

Transcriptions by Go Transcript.

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.