Is Your Brand Ready for a Mobile App?

As part of our editorial series on the mobile app environment for restaurant brands of all sizes, Dan and Adam discuss the good, the bad and the beautiful about mobile apps. When they’re great, and what makes them fall flat. Thinking about a mobile app for your brand? Give this a listen first.

Read these companion articles for more context and information:
The Pros. The Cons.

Want the transcript? Read here.

Subscribe here: iTunes. >>> Google Play. >>> Soundcloud.

Transcriptions by Go Transcript.

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.