Does this Sandwich Offer Make Starbucks a QSR?

Dan shares an ad campaign he’s seen (a lot) for an LTO Starbucks Coffee featuring a price point typically used by QSR brands. Dan and Adam discuss and debate the direction of the brand and the state of their vaunted experience. Grab a cuppa and settle in for this one.

Here’s the Starbucks LTO ad that started this conversation.

Starbucks, sandwich, LTO
The sandwich combo LTO that sparked this chat.

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Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.