What is Your Brand Movie?

With the premiere of The Founder, the story of the humble beginnings of McDonald’s, Dan and Adam wonder what makes a great brand story. If your customers were asked, would they be able to conjure a tale about your brand? If so, are you sure you’d want to hear it?

Sit back and enjoy the show!

Prefer a transcript? Read along here.

movie, story, brand, restaurant
If your brand was a movie, would you want to watch? Would your customers?

Transcriptions by Go Transcript.

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.