The Ups and Downs of Restaurant Loyalty Programs

loyalty programs, restaurant, card, cards, traffic, sales
So many cards, so little loyalty. How could programs be better built?

Customers love free things. Or discounted things. Does that make restaurant loyalty programs contingent on giving freebies a great idea for every concept? Not necessarily. This week, Dan Santy and Adam Pierno look at the strategic work that goes into deciding on a program and compares brands doing it well, and not so well.

Do all restaurant loyalty programs inspire loyalty? Let’s find out.

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Transcriptions by Go Transcript.

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.