Brand Extensions: Why Restaurants Struggle to Extend

restaurants, brand extension, chain, extend brand
Without proper consideration for how guests understand your brand, you could find the end of the line

On this episode of the Food & Restaurant Marketing Podcast – we look at the pullback by Red Robin and Jamba Juice from problematic attempts at brand extensions and try to understand what went wrong. Of course, Dan and Adam examine some success stories and the challenges inside brands that lead to flawed decisions.

Why do restaurants struggle to extend their core brands? Let’s discuss.

Want to read along? Enjoy the transcript here.

Transcriptions by Go Transcript.

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.