How long is the long tail in CPG product innovation?

Every day, new CPG product ideas are born, many for niche customer bases. For how long can the long tail be profitable? Let’s discuss.

grocery, retail, shelf, CPG, innovation, product, sales, marketing, strategy, customer
With retail shelf space at a premium, how do new CPG products find their niche?

On this episode of the Food & Restaurant Marketing Podcast Dan and Adam look at the uphill climb of CPG products clawing for shelf space. Every brand is born from the idea of solving a need for an ideal customer, but most aren’t able to distill that vision. We discuss the challenges from the brand and the retailer side of the issue.

How can new CPG products and brands make the leap from idea to success? Let’s dive in.

Prefer to read along, have at it with our transcript, here.

Transcriptions by Go Transcript.

 

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.