On this episode of the Food & Restaurant Marketing Podcast Dan and Adam look at the uphill climb of CPG products clawing for shelf space. Every brand is born from the idea of solving a need for an ideal customer, but most aren’t able to distill that vision. We discuss the challenges from the brand and the retailer side of the issue.
How can new CPG products and brands make the leap from idea to success? Let’s dive in.
Prefer to read along, have at it with our transcript, here.