Chipotle Goes All In on Food Safety

On this episode of the Food & Restaurant Marketing podcast, we have a lively discussion on the newest marketing moves at Chipotle putting much more focus on food safety in their trade and content marketing.

Chipotle’s troubles1:21
Scarecrow Video: 5:43
Kantar: 9:20
Chipotle’s share price: 10:40
1990’s Jack in the Box E. coli outbreak: 12:42
This American Life 569, Put A Bow On It: 13:11
loyalty program: 16:40
hamburgers, better burgers: 20:24
Sonoran hot dogs: 21:40

Chipotle, store, food safety, marketing
Has Chipotle made the right moves recovering from their recent issues?

On this episode of the Food & Restaurant Marketing podcast, we have a lively discussion on the newest marketing moves at Chipotle putting much more focus on food safety in their trade and content marketing. This in light of apparent lapses in food safety and has the brand turning their back on their food with purpose platform.

Is this the right course for the embattled brand? Let’s dig in.

Prefer to read along? See the transcript here.

Transcriptions by Go Transcript.

 

Author: Adam Pierno

Adam Pierno has a one-of-a-kind perspective on restaurant and CPGs. He investigates the connections between strategy, media, digital and business goals employing social media listening, analysis and traditional consumer research to find meaningful insights for brands thinking about their futures.